Digital transformation

Sedgwick need to unify their digital experiences with the rebrand. Marketing led the transformation by creating a comprehensive UI style guide and design system. Using these tools, we redesigned the website, our 4 main tech products, and developed and ROI calculator to be used in sales pitches.

I led the digital component of the rebrand by creating a comprehensive UI style guide, redesigning the website, and ROI calculator. I also met regularly with the implementation team to ensure the new brand was executed accurately and consistently.

CREATIVE DIRECTOR • DESIGNER

The main Sedgwick website featured 125 solutions, requiring a modular structure so multiple teams could create solution pages across the site. We developed a comprehensive design system to ensure consistency and cohesiveness across all pages.

product brand and UI

ROI Calculator

I was tasked with concepting and designing sedgwick ROI calculator. This platform will be used in sales conversations and eventually be released on our website to collect leads.