Campaign toolkit

We redesigned our campaign toolkit to drive higher engagement by introducing dynamic content formats such as video, motion, and carousels. This update gives our growth teams more compelling ways to communicate and capture attention.

I identified opportunities to upskill our team so we could produce more video-driven content and partnered with strategists to develop new campaign concepts and formats. I also created self-serve social media templates for strategists and expanded the creative toolkit to ensure consistency with the new brand.


CREATIVE DIRECTOR

The brand video showcasing our high-level solutions supported the rebrand across social media, our website, and events—and was also broadcast on the Golf Channel.

Video animated by Pretty Awesome

State of the Line is a central asset in Sedgwick’s thought leadership strategy. We converted it to a digital format to measure engagement through page views and content popularity, and developed a shorter, downloadable version for quick reference.

Social media content

Intergrated campaign assets