Sedgwick rebrand

When you think insurance, you think safety — not style. But what if trust looked modern, fresh, and dynamic? Our mission? Redefine a 50-year-old B2B insurance brand without losing its credibility, while modernizing it for an ever-changing risk landscape.

Using research and strategist insights I concepted and shaped the new visual identity. I led a team of eight designers to roll out the identity across thousands of brand assets. I also built comprehensive brand guidelines, including UI/UX standards for global teams, and hosted webinars and workshops to educate designers and developers on implementing the new system.

CREATIVE DIRECTOR • DESIGNER