Event experience

We timed Sedgwick’s rebrand to debut at RIMS, our biggest conference of the year. In addition to the work we had in flight for the rebrand, we produced creative for the booth and four distinct experiences. The challenge: establishing a cohesive but adaptable visual language that supported each event’s unique character. Across three days, these activations generated more than 300 sales meetings.

I worked hand-in-hand with the events team to map the end-to-end RIMS experience and coordinate nearly 200 production deliverables. Following site visits to each venue, I defined the overarching theme for the events and led the design team in translating it into cohesive, immersive environments.

CREATIVE DIRECTOR • DESIGNER

The booth’s bold design made it easy for attendees to engage in conversations. QR codes placed throughout the booth and in video elements enabled us to track interactions and capture leads.

Spa Day is one of our most popular events with female clients. To support a calming experience before the conference, we adapted our visual identity to feel softer and more soothing. We took over the spa for the day, rebranded the environment, and hosted makeup color matching with MAC.

The Sedgwick Soirée was a sophisticated event inspired by Art Deco design. We adjusted our branding to reflect the architecture with subtle, integrated details.

Our “Living Room” experience is an off-site meeting space where we host client gatherings and sales meetings. Wayfinding and environmental graphics helped make the space easy to navigate and memorable.

To close out our events, we hosted a party open to all RIMS attendees. We rebranded Chicago’s iconic Salt Shed as Sedgwick for the night and created a high-energy experience to end the conference on a strong note.